- cognitive dissonance, refers to what we do when our beliefs and actions misalign. When we can’t change the cold, hard facts, we change our beliefs! [eg. when a girlfriend makes her lover wait or fret for her, he will rationalize it by deciding he loves her]
- confronted with one disruption to our daily routine, we become more open to other changes. When things break, we enter the right mind-frame for breaking our old habits as well.
- comparison with context helps us to understand how much we love or value something or willing to care for someone. Context moulds our perseption [eg. same food portion in a small plate rather than a big plate, satietes more]
- happiness depends on what we can easily imagine/avail & the ‘don’t have state’ is more easily imaginable but after getting it we adapt overtime to the new level of stimulation.
- anchoring is the seeding of a NEW initial desicion that influences future decisions to will into a string of habit.
- product framed as ‘free’, is more attractive with only upside, than discounting/free shipping/removing taxes.
- social force & market force are not additive, when one comes other one goes away. Social norms protect, build trust & confidence, so hiding money[market norm] inefficiently in the form of gifts[social norm] is a good deal since valuable relationships are preserved.
- emotions are a crucial driver & multiventer.[eg. in hot state, the promises previously made in cold state(like adhering to condoms) are broken]
- heightened sensitivity to short-term, make us forget the longterm goals. Some frailabilities[like procrastination] can be overcome if we give them the right tool [like option of presetting a deadline with a downside for failing to attain it].
- the buyer & seller have 2differrent perspectives not on what they give & get in the transaction but focusing more on what they tend to give up. So seller has a higher price for giving up ownership.
- fear of loss/ giving up options makes us think that more options/flexibility is better. So when other doors are threathened to disappear, we try to open to keep the options open rather than dedicate all attention,energy,affection to the one [eg.relation] that stands long chance of survining.
- reality gets reinforced/influenced by what we expect of it [placebo effect].
Filed under: UNIVERSAL , PERSPECTIVE, RELATE, THINKING PATTERNS


