- cognitive dissonance, refers to what we do when our beliefs and actions misalign. When we can’t change the cold, hard facts, we change our beliefs! [eg. when a girlfriend makes her lover wait or fret for her, he will rationalize it by deciding he loves her]
- confronted with one disruption to our daily routine, we become more open to other changes. When things break, we enter the right mind-frame for breaking our old habits as well.
- comparison with context helps us to understand how much we love or value something or willing to care for someone. Context moulds our perseption [eg. same food portion in a small plate rather than a big plate, satietes more]
- happiness depends on what we can easily imagine/avail & the ‘don’t have state’ is more easily imaginable but after getting it we adapt overtime to the new level of stimulation.
- anchoring is the seeding of a NEW initial desicion that influences future decisions to will into a string of habit.
- product framed as ‘free’, is more attractive with only upside, than discounting/free shipping/removing taxes.
- social force & market force are not additive, when one comes other one goes away. Social norms protect, build trust & confidence, so hiding money[market norm] inefficiently in the form of gifts[social norm] is a good deal since valuable relationships are preserved.
- emotions are a crucial driver & multiventer.[eg. in hot state, the promises previously made in cold state(like adhering to condoms) are broken. We just aren’t the same person all the time. In our cold, dispassionate state, we stick to our long-term goals (I will lose ten pounds); but when we become emotionally aroused, our short-term wants take the helm (Oh but I am hungry, so I’ll have that slice of cake). And what’s worse, we consistently fail to realize just how differently we’ll act and feel once aroused]
- heightened sensitivity to short-term, make us forget the longterm goals. Some frailabilities[like procrastination] can be overcome if we give them the right tool [like option of presetting a deadline with a downside for failing to attain it].
- the buyer & seller have 2differrent perspectives not on what they give & get in the transaction but focusing more on what they tend to give up. So seller has a higher price for giving up ownership.
- fear of loss/ giving up options makes us think that more options/flexibility is better. So when other doors are threathened to disappear, we try to open to keep the options open rather than dedicate all attention,energy,affection to the one [eg.relation] that stands long chance of survining.
- reality gets reinforced/influenced by what we expect of it [placebo effect].
Filed under: UNIVERSAL , PERSPECTIVE, RELATE, THINKING PATTERNS
